I don’t suppose you remember Easter, do you? It was a long time ago now: a slightly faded memory, like yesterday, through an Instagram filter. The main thing I remember is the chocolate: for a month or three all of the chocolate in all of the shops came in the shape of a freshly laid egg. Then it didn’t.
I wasn’t born in Whitley Bay, nor did I grow up here. I chose to move here when it came time to raise a family. It’s that kind of place: safe, cosy, aspirational.
The anonymity the internet-based consumer culture we revel in affords us the ability to no longer look business owners in the eye when we search for our better deals.